447: Micky Lawler on the unrivaled growth of women's basketball

Joe and Tom are joined this week by Micky Lawler, the Commissioner at Unrivaled Basketball. She talks about the success of the inaugural season in early 2025, and details the planning and work that went into the launch and on-court action. Before joining Unrivaled, Micky was President of the WTA. She talks about the similarities (and differences) in growing women’s basketball as compared to the success that women’s tennis has seen over the years.

Profile - https://www.linkedin.com/in/micky-lawler-56b8869/
Visit - https://www.unrivaled.basketball/

The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Karthik Iyer (@bykarthikiyer), Freddie Walker (@freddiewalks), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Pragna Prasanna, Breah Banks, and Lissa Ruiz.